The IMI is the national professional association for individuals working in the motor industry and the authoritative voice of the sector based in Hertfordshire – they have undergone a huge rebrand and needed imagery from all sectors and disciplines to accompany the associated marketing materials.
The organisation is too vast to explain in a few words but I have photographed over 12 days nationally over the past few months in different centres of excellence in teaching / manufacturing / sales and maintenance amongst others. This blog is probably the largest I’ll ever publish but I can now say I know slightly more about mechanics than I did before.